Licensed and Customized Content

IDC Content Marketing Services allows clients the option to directly license existing analyst research or work with our marketing and content experts to develop custom assets backed by IDC’s leading global analysts and insight. 

Available in various formats, Content Marketing Solutions empowers the savvy tech marketer and sales professional with credible, data-driven insights that are visualized and customized to fit your needs and campaign requirements

Consider the following data points:

What is Licensed Content?

IDC Licensed Content
We make it easy for you to license and use IDC Published Research for your marketing programs. You can obtain the digital distribution rights to existing published research or we can develop a custom Excerpt from a longer report or presentation so that you can share it with your target audience or promote it on your website.

Benefits of Licensed content:

  • Reduced cost to license existing research
  • Time to market (Generally 1-2 days to delivery of report)
  • Unbiased analyst Insights and IDC brand awareness in market

What is Customized Content?

IDC Customized Content – leveraging Published Research

You can also work with us to develop customized content that leverages existing subscription research with additional insight and commentary from the IDC analyst community to support your campaign strategy. From IDC industry infoBriefs and White Papers to webcasts or live speaking events, Content Marketing Services works with you to develop custom content backed by IDC research and analysis.

Looking to leverage your content investment further? IDC Content Marketing Services can help extend your research backed message with various add-ons and media types such as: data graphics, quotes, blogs, infographics with animation, short videos, social media posts and more. This allows you to distribute across various online and offline channels to cover all your content marketing needs.

Benefits of Customized Content include:

  • Developed around your message
  • Multiple content formats available
  • Flexible price points
  • Leveraging the IDC brand
  • Quick time to market (varies based on content)

How does IDC’s Licensed & Customized Content integrate into Digital Marketing Campaigns?

Licensed Content

  • Published research reports and presentations
  • Excerpts
  • Abstracts

Customized Content

  • InfoBriefs, eBooks
  • Whitepapers
  • Spotlights
  • Webcasts and Speaker Engagements
  • Infographics
  • Videos
  • Blogs
  • Microsites

Why Choose IDC?

Since 1964, IDC has been the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

IDC can help you:

  • Enhance your business Thought Leadership Profile and re-define client dialogue
  • Introduce new Thought Leadership dialogue with custom sponsored research
  • Elevate your brand profile


Use this form to submit any query relating to IDC’s Custom Marketing solutions and we will get back to you.